Role Summary

Our client within the FMCG industry is looking for a Senior Brand Manager to take ownership of brand strategy and portfolio growth, leading innovative marketing initiatives to drive market share and profitability.

The Senior Brand Manager is responsible for managing the P&L of a designated product portfolio and delivering business targets across market share, volume, net sales, and profitability. This role drives brand strategy, innovation, and execution of marketing initiatives to achieve sustainable growth. The incumbent will develop and implement end-to-end brand plans, ensuring alignment with overall business objectives.

Key Responsibilities

• Develop and execute effective brand and marketing strategies based on category understanding, consumer insights, and market trends
• Drive innovation and implement impactful brand plans to support business growth
• Manage and execute all marketing activities in alignment with local and regional business objectives
• Define brand positioning, objectives, and actionable plans to strengthen market presence
• Lead strategic and tactical initiatives including product development, advertising, promotions, events, and public relations
• Drive overall brand development to build long-term value and competitiveness
• Identify new business and growth opportunities within the category
• Optimize profitability through effective pricing, channel, and commercial strategies
• Develop and implement integrated communication and media plans
• Collaborate with cross-functional teams including sales, commercial, and external partners
• Plan and execute 360-degree brand activations across multiple channels (e.g., retail, events, sampling, and promotions)

Job Requirements

• Minimum 6 years of experience in brand or marketing management within the FMCG industry
• Bachelor’s Degree in Marketing, Business Administration, or a related field
• Strong leadership and stakeholder management skills with the ability to influence across levels
• Proven project management and execution capabilities
• Results-driven, adaptable, and able to thrive in a fast-paced environment
• Strong analytical thinking with a structured and innovative approach
• Excellent communication and presentation skills
• Experience working with advertising and media agencies
• High level of initiative, accountability, and teamwork

For more information or confidential consultation, please do not hesitate to contact Pui Yee at puiyee.chow@bell-ward.com.

We thank you for applying with us in advance but only short-listed candidates will be notified.

For candidates who applied to this job is deemed to have consented to the collection, use and disclosure of personal data by our organization for a purpose of this or any job application with Bell Ward.

Company Registration No.: 1080098-P (JTK License No: JTKSM 427)

Role Summary

Our client, a leading player in the FMCG industry, is seeking a Commercial Excellence Manager to drive the implementation of best-in-class commercial strategies across the FMCG business. This role is responsible for optimizing sales performance, pricing, trade promotion effectiveness, and customer engagement to maximize revenue and market share. The ideal candidate combines analytical rigor with commercial insight and has a proven track record in FMCG or fast-moving consumer products.

Key Responsibilities:

Commercial Strategy & Planning

• Develop and execute commercial excellence initiatives to improve sales effectiveness and efficiency.
• Support the development of sales strategies, ensuring alignment with business goals and market trends.
• Analyze competitor strategies and market dynamics to identify growth opportunities.

Sales Performance Management

• Monitor and analyze sales performance metrics, identifying gaps and opportunities for improvement.
• Provide actionable insights to sales teams to enhance productivity and revenue.
• Implement tools and processes for sales forecasting, pipeline management, and performance tracking.

Pricing & Trade Promotion

• Design and implement pricing strategies to optimize profitability and market competitiveness.
• Evaluate trade promotions and marketing campaigns for ROI and effectiveness.
• Collaborate with marketing and finance teams to establish promotional calendars and budgeting.

Process Optimization & Best Practices

• Identify, document, and implement commercial best practices across sales channels.
• Lead projects for sales process improvements and digital tools adoption.
• Ensure consistent reporting and dashboards for management visibility.

Stakeholder Management

• Work closely with Sales, Marketing, Finance, and Supply Chain teams to align commercial activities.
• Present insights and recommendations to senior management for strategic decision-making.
• Train and coach sales teams on commercial excellence initiatives and tools.

Qualifications & Skills:

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
• 5+ years of experience in commercial excellence, sales strategy, or analytics within FMCG.
• Strong analytical skills with experience in data-driven decision-making.
• Knowledge of pricing, trade promotions, and retail/channel management in FMCG.
• Excellent communication, presentation, and stakeholder management skills.
• Proficiency in CRM tools, BI software, and MS Office (Excel, PowerPoint, Power BI).

Key Competencies:

• Strategic thinking with a results-oriented mindset.
• Ability to influence cross-functional teams and drive change.
• Strong project management skills.
• High business acumen and understanding of consumer behavior.

For more information or confidential consultation, please do not hesitate to contact Pui Yee at puiyee.chow@bell-ward.com.

We thank you for applying with us in advance but only short-listed candidates will be notified.

For candidates who applied to this job is deemed to have consented to the collection, use and disclosure of personal data by our organization for a purpose of this or any job application with Bell Ward.

Company Registration No.: 1080098-P (JTK License No: JTKSM 427)