About the Company
Our client is a well-established organization within the FMCG industry, acting as a regional hub
for its Asia business. The company leads strategic and commercial operations across the region,
supplying a portfolio of locally manufactured and marketed food brands in addition to several
renowned regional consumer brands.
Job Responsibilities
• Full ownership and accountability of one core product category, collaborating closely
with and reporting to the Senior Marketing Manager.
• Lead the implementation of marketing plans (ATL & BTL), aligning closely with
commercial teams to ensure initiatives are consistent with brand vision, strategic
direction, and overall business objectives.
• Drive innovation and lead cross-functional collaboration to maintain brand consistency
across all touchpoints, including media planning, go-to-market strategy, POSM
development, packaging design, and in-store activation.
• Monitor, analyze, and evaluate market trends, consumer behavior, and competitive
landscape.
• Collaborate with cross-functional departments including Insight, Trade Marketing, Sales,
R&D, and Supply Chain to deliver result-driven strategies informed by data and subject
matter expertise.
• Manage and influence deliverables with agencies and external partners to ensure value-
added execution and timely results.
• Understand category P&L and seek cost-efficiency opportunities within strategies and
tactical plans.
• Accountable for A&P budget for the product segment, including price margin analysis,
demand forecasting, and spend optimization.
Key Requirements
• Bachelor’s degree in Marketing or a related field.
• Minimum 5 years of progressive experience in the FMCG sector, ideally with exposure to
food-related categories. Experience across marketing, trade marketing, and/or sales will
be advantageous.
• Solid understanding of marketing principles, sales channels, and category/product
knowledge.
• Experience managing mass-market consumer categories is a plus.
• Strong capabilities in project and product development management.
• Analytical mindset with the ability to draw insights and translate them into actionable
strategies.
• Strong communication, facilitation, and interpersonal skills to effectively collaborate
with commercial and technical stakeholders.
• Familiarity with media channels and digital platforms, with awareness of evolving trends.
• Results-oriented, agile, independent, and demonstrates strong leadership qualities.
• Team player with a positive and open-minded attitude.
• Proficient in English and Bahasa Malaysia.