Position Summary

• Spearhead the Group’s commercial vision and growth strategy across the Automotive, Aviation, Healthcare, and other key business sectors, driving sustainable revenue expansion, stronger profitability, and long-term business value.
• Champion commercial performance and market development by deepening customer engagement, unlocking new business opportunities, extending market coverage, and cultivating strategic partnerships in both domestic and international markets.
• Provide enterprise-wide commercial leadership by aligning sales, business development, pricing strategies, customer relationship management, and commercial initiatives with the Group’s strategic priorities, financial goals, and future growth objectives.

Key Responsibilities

• Formulate and execute the Group’s commercial strategy, encompassing sales, marketing, business development, customer engagement, pricing, and market expansion initiatives aligned with overall business objectives.
• Direct and oversee commercial operations across the Group’s core business segments, including Automotive, Aviation, Healthcare, and other strategic growth areas.
• Accelerate revenue and profit growth through effective sales leadership, marketing initiatives, pricing strategies, customer portfolio management, and new business development.
• Identify, evaluate, and develop opportunities for market expansion, new customer acquisition, product growth, and business diversification across Malaysia, Southeast Asia, and selected international markets.
• Cultivate and maintain strong relationships with key customers, OEMs, Tier 1 suppliers, airlines, aviation operators, distributors, strategic partners, and other critical stakeholders.
• Lead complex commercial negotiations, including contract discussions, pricing agreements, partnership arrangements, commercial terms, and long-term business engagements.
• Establish and manage a healthy sales and business development pipeline, ensuring the successful conversion of opportunities into sustainable and profitable revenue streams.
• Collaborate with Operations, Finance, Procurement, Engineering, Supply Chain, and other functional teams to ensure commercial commitments are aligned with operational capacity, cost structures, resource availability, and delivery requirements.
• Monitor market dynamics, customer trends, competitive activity, and industry developments to identify commercial risks, growth opportunities, and potential areas for expansion or diversification.
• Define, track, and review commercial performance metrics, including revenue growth, profit margins, sales conversion rates, customer retention, pipeline strength, marketing effectiveness, and market development initiatives, while providing regular updates to senior leadership and the Board.
• Support strategic initiatives such as mergers and acquisitions, joint ventures, investments, and new business ventures by assessing commercial viability, market attractiveness, business risks, and value creation potential.
• Enhance the Group’s commercial governance, capabilities, and performance standards by implementing effective processes, policies, and best practices while fostering a customer-centric, commercially disciplined, and growth-focused culture.

The CRM Manager is responsible for growing the customer base and increasing customer lifetime value through CRM, loyalty and lifecycle marketing initiatives. This is a commercially driven, data-focused role that leverages customer insights, personalisation and engagement strategies to drive retention, loyalty and sustainable revenue growth.

Key Responsibilities

• Lead the strategy and development of loyalty programmes, including rewards, tiering, gamification and member engagement.
• Develop customer segmentation and lifecycle strategies to improve acquisition, retention, reactivation and customer value.
• Own CRM and lifecycle marketing initiatives, including automated and personalised customer journeys.
• Plan and oversee loyalty campaigns, offers and engagement programmes aligned with business objectives.
• Collaborate with Data, Digital and Technology teams to optimise customer data, platform capabilities and integrations.
• Monitor commercial performance, analyse customer behaviour and identify opportunities to improve revenue, retention and ROI.

What We're Looking For

• 6-8 years of experience in CRM, loyalty, lifecycle marketing, customer growth, digital commerce or related fields.
• Proven experience managing customer growth, CRM or loyalty programmes from strategy through execution.
• Strong understanding of customer segmentation, personalisation, lifecycle management and loyalty programme design.
• Experience with CRM, CDP, marketing automation or loyalty platforms.
• Strong analytical, stakeholder management and commercial acumen.

About the Role

We are looking for an experienced Signal Integrity and Power Integrity (SI/PI) Engineer to conduct simulation, analysis, and laboratory validation of high-speed digital interfaces across chip, package, and board levels. The role also involves technical customer support and collaboration with cross-functional engineering teams.

Key Responsibilities

• Perform signal integrity analysis for high-speed interfaces, including HBM, DDR, LPDDR, UCIe, and MIPI.

• Analyse crosstalk, reflections, impedance, eye diagrams, and transmission lines.

• Conduct power delivery network (PDN) analysis, optimisation, and decoupling capacitor validation.

• Perform PDN impedance measurements and correlate laboratory results with simulations.

• Use SI/PI tools such as HyperLynx, Ansys SIwave, and Cadence Sigrity.

• Conduct laboratory validation using TDR, VNA, and high-speed oscilloscopes.

• Analyse S-parameters, Y/Z-parameters, and multi-port matrices.

• Collaborate with chip, package, PCB design, and layout teams.

• Support customers with board design reviews, technical queries, failure analysis, and root-cause debugging.

Key Requirements

• Bachelor's or Master's degree in Electrical Engineering or a related discipline.

• 5–20 years of SI/PI experience, depending on seniority.

• Strong hands-on experience in both SI/PI simulation and laboratory validation.

• Experience with high-speed digital interfaces and relevant simulation tools.

• Strong analytical, debugging, and problem-solving skills.

• Good technical communication skills and confidence in customer-facing engagements.

About the Role

We are seeking an experienced Senior Manager, Package & Board Team to lead the design and development of advanced IC packaging and board-level solutions. This role will drive technology strategy, technical execution, and team development to deliver high-performance, cost-effective, and reliable semiconductor products.

Key Responsibilities

• Lead the Advanced Package & Board Design Team across substrate, interposer, and PCB design.

• Define packaging and board technology strategies aligned with product roadmaps.

• Establish design and verification methodologies for advanced packaging, including 2.5D, fan-out, and chiplet integration.

• Oversee interposer, substrate, and system board design from concept through production.

• Drive chiplet, HBM, and passive component integration, including package co-design with silicon teams.

• Ensure signal integrity, power integrity, mechanical, thermal, and reliability requirements are met.

• Manage board-level designs for system bring-up, test platforms, and reference designs.

• Work with OSATs, substrate suppliers, PCB manufacturers, and EDA vendors on design flows, validation, and production readiness.

• Manage project resources, schedules, and budgets while driving multiple programmes.

• Build and mentor a multidisciplinary engineering team and foster cross-functional collaboration.

Key Requirements

• Bachelor's or Master's degree in Electrical and Electronics Engineering or a related field; PhD preferred.

• At least 15 years of experience in IC packaging, substrate/board design, or hardware system integration.

• Proven leadership experience managing multidisciplinary engineering teams and projects.

• Hands-on experience with 2.5D/3D integration, chiplet-based design, and advanced packaging technologies.

• Strong knowledge of signal and power integrity, mechanical and thermal analysis, and reliability validation.

• Experience working with OSATs, substrate suppliers, and EDA tools such as Cadence, Mentor, or Ansys.

• Understanding of design automation, DFM/DFT, and production ramp-up processes.

• Strong technical, strategic, problem-solving, and communication skills.

• Ability to manage multiple programmes and deliver under tight schedules.