Job Description

Responsibilities

• Own and drive the end-to-end Product + Growth strategy, balancing product marketing and gamified user experience.
• Develop and execute data-driven go-to-market (GTM) strategies to acquire, activate, and retain users.
• Design and continuously optimize gamified user journeys, ensuring strong engagement, retention, and conversion across all touchpoints.
• Analyze user behavior, campaign performance, and product metrics to inform experimentation and optimization decisions.
• Collaborate cross-functionally with engineering, design, marketing, and operations to ensure seamless product execution.
• Lead and mentor team members, building a high-performing team with strong ownership and delivery capabilities.
• Drive initiatives that directly impact growth performance, user engagement, and revenue (GP).

Requirements

• Minimum 4-6 years of experience in Product Management, Growth, or Product Marketing, ideally in a hybrid role.
• Proven experience in campaign strategy + product/UX optimization (strong balance of both).
• Strong analytical skills with the ability to interpret product, campaign, and user data to drive decisions.
• Experience working in fast-paced, cross-functional environments.
• Experience in digital entertainment, gaming, or gamified platforms.
• Familiarity with product analytics tools, CRM systems, or campaign management platforms.
• Strong understanding of customer lifecycle management, including acquisition, engagement, and retention strategies.