Job Description

Role Summary
The Customer Growth Executive - CRM & Loyalty is responsible for driving customer acquisition, engagement, retention, repeat purchases and revenue growth through effective CRM and loyalty initiatives. This role works closely with cross-functional teams to deliver data-driven campaigns and optimise the customer journey.

Key Responsibilities

• Execute CRM campaigns across multiple channels, including email, SMS, push notifications, WhatsApp and in-app messaging.
• Manage customer segmentation, targeting and automated lifecycle journeys.
• Support and enhance loyalty programmes, rewards and member engagement initiatives.
• Track campaign and loyalty performance, providing insights and recommendations for improvement.
• Conduct A/B testing to optimise customer communications and promotional offers.
• Collaborate with internal teams to ensure smooth campaign execution and reporting.

What We're Looking For

• More than 3 years of experience in CRM, loyalty, digital marketing, lifecycle marketing or customer growth.
• Strong understanding of customer segmentation, marketing automation and campaign management.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Experience with CRM, loyalty or customer data platforms is an advantage.
• Bachelor's degree in Business, Marketing, Information Technology or a related field.