TITLE : GENERAL MANAGER - MARKETING

REPORTS TO : CEO' S

Our client,is a premier convenience store operator in the country, known for its extensive network of outlets and commitment to providing a wide range of products and services. Continuously expanding its footprint, our client remains at the forefront of the retail industry, ensuring convenience and accessibility for customers nationwide.

JOB DUTIES:

• Responsible for developing and ensuring marketing strategies are innovative and effective
  to meet company objectives
• Collaborate and work with different teams to lead, develop, execute and maintain
  digital marketing channels and platforms that consistently drive the Company’s business, brand and presence
• Lead researches and surveys on customers, market conditions, competitors and implement
  revisions to marketing strategies and plans as needed
• Manage marketing, advertising and promotions and other relevant activities, including optimizing
  use of digital marketing media
• Align marketing plans with those of suppliers and initiate and establish relevant actions
  to boost and/or sustain sales

GENERAL RESPONSIBILITIES:

1. Develop, plan, implement and facilitate the annual marketing plan for the Company,
   including all digital marketing channels (e.g., website, blogs, emails and social media) to ensure brand consistency
2. Strategise, design and plan the marketing sales promotions, including forecasting, pricing,
   key account management, expenses, profitability, new promotion development, market research and brand strategy
3. Plan and administer the Company’s marketing budget and keep costs within control
4. Monitor and analyze all marketing and sales information to determine marketing plans that will drive sales, footfalls,
   basket size and digital media/platform indices
5. Marketing responsibility for revenue-generation across products and regions and ensure yields across products
6. Manage plans and resources for advertising and promotions, loyalty programs, communications, creative branding,
   CSR and responsible for marketing communications, including strategies, advertisements, monthly promotion campaigns and actions
7. Develop processes, procedures, templates and strategies to enhance product assortment to improve sales, including private label packaging and designs
8. Lead the marketing team in plans to increase income, both through existing sources and developing new streams of ideas
9. Customize innovative materials, both print and digital media, according to market or customer requirements
10. Conduct general market research to keep abreast of trends, customers buying preferences and perception of the Company,
    competitors’ strategies and marketing moves and any business opportunities
11. Focus on the developing and communicating a commanding Brand statement and presence in the industry,
    sector through innovative thrusts via media, advertisements and online platforms
12. Manage day to day activities and build collaborations with PR, press and marketing communications agencies to generate
    PR value and brand presence
13. Plan, develop and provide guidelines for stores marketing visuals and promotional display to achieve the desired appeal of customers

COMPETENCIES :

• Degree in Marketing/Business or equivalent discipline, MBA will be an advantage
• At least 10 years of relevant working experience in Marketing, Advertising & Promotions,
  preferably within a retail environment or equivalent
• Minimum 5 years’ experience in a managerial position
• Possess up-to-date knowledge of best practices and latest development in marketing trends, innovations and technology
• Exposure to brand management is a distinct advantage
• Possess excellent interpersonal, presentation, written and oral communication skills
• Strong project management and negotiation skills
• Analytical, detail-orientated, able to work under pressure and multi-task
• Experience with new media and internet marketing

We thank you for applying with us in advance but only short listed candidates will be notified.
 
For candidates who applied to this job is deemed to have consented to the collection, use and disclosure of personal data by our organization for a purpose of this or any job application with Bell Ward.
 
Company Registration No. : 1080098-P (JTK License No : JTKSM 427)