Job Description

Our client in manufacturing is currently looking for a strategic and commercially driven Regional Product Marketing Manager to lead the growth, development and performance of a product portfolio across Asia.

Key Responsibilities:

• Own and drive product portfolio strategy, lifecycle management and product roadmap across Asia
• Identify portfolio gaps, customer needs and market trends to support portfolio expansion and optimisation
• Lead new product development, evaluation and commercial launches
• Translate customer insights, competitive intelligence and market developments into product opportunities
• Identify new markets, segments and business opportunities across the region
• Work closely with Sales and Country Marketing teams on product launches, campaigns, seminars and customer engagement
• Drive pricing strategies, sales growth, profitability and overall portfolio performance
• Monitor market trends, competitor activities, regulations and customer requirements
• Act as the regional subject matter expert and provide product training, technical resources and sales tools
• Represent the organisation at customer meetings, industry events, seminars and training programmes across Asia

Requirements:

• Bachelor’s Degree in Marketing, Engineering, Business or related discipline
• Minimum 8 years of relevant experience in Product Management, Product Marketing, Segment Management or a related commercial role
• Strong commercial, analytical and strategic thinking capabilities
• Regional / multi-country experience, preferably within Asia
• Strong stakeholder management and communication skills, with the ability to influence across functions and cultures
• Good understanding of manufacturing capabilities, technical product considerations and market dynamics
• Experience within building materials, construction, industrial, manufacturing or other B2B environments is highly advantageous
• Technical product knowledge, including applications, specifications, testing, standards, certifications and manufacturing processes
• Experience in product training, customer presentations and industry seminars is a plus