Job Description

About the Role

We are seeking an experienced Head of Digital Commerce Platforms & Products to lead the strategy, development and performance of digital commerce platforms across mobile apps, websites and self-service channels. This role focuses on improving customer experience, increasing digital sales and driving business growth through effective product strategy and continuous optimisation.

Key Responsibilities

• Lead the digital product strategy and roadmap across multiple digital ordering channels.

• Optimise customer journeys, checkout processes and user experience to improve conversion and customer satisfaction.

• Drive digital adoption, transaction growth, repeat usage and revenue through data-driven product improvements.

• Oversee end-to-end product development, from planning and prioritisation to launch and ongoing optimisation.

• Work with Technology, Marketing, Operations, Data and other stakeholders to ensure seamless platform integration and reliable performance.

• Use product analytics, customer insights and A/B testing to identify opportunities and improve commercial outcomes.

• Manage external technology partners, product delivery and platform performance.

• Lead and develop the digital product team, ensuring clear ownership and effective delivery.

Key Requirements

• Bachelor’s degree in Business, Computer Science, Engineering, Information Systems or a related field. A master’s degree is an advantage.

• Extensive experience in digital product management, e-commerce or digital commerce platforms.

• Proven experience leading product teams and managing multiple customer-facing digital products.

• Strong understanding of digital commerce, conversion optimisation, customer experience, product analytics and experimentation.

• Experience with digital platform integrations, payment systems, loyalty programmes and order management systems.

• Strong commercial acumen, leadership and stakeholder management skills.

• Experience managing technology vendors and cross-functional product delivery.

• Background in consumer-facing industries such as retail, e-commerce, travel, telecommunications or financial services is preferred.

• Proficiency in Bahasa Malaysia and English.