Job title: Head of Digital Commerce Platforms & Products
Job type: Permanent
Emp type: Full-time
Industry: F&B
Functional Expertise: Executive Management Marketing
Job published: 12-10-2026
Job ID: 44044

Job Description

About the Role

We are seeking an experienced Head of Digital Commerce Platforms & Products to lead the strategy, development and performance of digital commerce platforms across mobile apps, websites and self-service channels. This role focuses on improving customer experience, increasing digital sales and driving business growth through effective product strategy and continuous optimisation.

Key Responsibilities

  • Lead the digital product strategy and roadmap across multiple digital ordering channels.

  • Optimise customer journeys, checkout processes and user experience to improve conversion and customer satisfaction.

  • Drive digital adoption, transaction growth, repeat usage and revenue through data-driven product improvements.

  • Oversee end-to-end product development, from planning and prioritisation to launch and ongoing optimisation.

  • Work with Technology, Marketing, Operations, Data and other stakeholders to ensure seamless platform integration and reliable performance.

  • Use product analytics, customer insights and A/B testing to identify opportunities and improve commercial outcomes.

  • Manage external technology partners, product delivery and platform performance.

  • Lead and develop the digital product team, ensuring clear ownership and effective delivery.

Key Requirements

  • Bachelor’s degree in Business, Computer Science, Engineering, Information Systems or a related field. A master’s degree is an advantage.

  • Extensive experience in digital product management, e-commerce or digital commerce platforms.

  • Proven experience leading product teams and managing multiple customer-facing digital products.

  • Strong understanding of digital commerce, conversion optimisation, customer experience, product analytics and experimentation.

  • Experience with digital platform integrations, payment systems, loyalty programmes and order management systems.

  • Strong commercial acumen, leadership and stakeholder management skills.

  • Experience managing technology vendors and cross-functional product delivery.

  • Background in consumer-facing industries such as retail, e-commerce, travel, telecommunications or financial services is preferred.

  • Proficiency in Bahasa Malaysia and English.