Job Description

Position Summary

• Spearhead the Group’s commercial vision and growth strategy across the Automotive, Aviation, Healthcare, and other key business sectors, driving sustainable revenue expansion, stronger profitability, and long-term business value.
• Champion commercial performance and market development by deepening customer engagement, unlocking new business opportunities, extending market coverage, and cultivating strategic partnerships in both domestic and international markets.
• Provide enterprise-wide commercial leadership by aligning sales, business development, pricing strategies, customer relationship management, and commercial initiatives with the Group’s strategic priorities, financial goals, and future growth objectives.

Key Responsibilities

• Formulate and execute the Group’s commercial strategy, encompassing sales, marketing, business development, customer engagement, pricing, and market expansion initiatives aligned with overall business objectives.
• Direct and oversee commercial operations across the Group’s core business segments, including Automotive, Aviation, Healthcare, and other strategic growth areas.
• Accelerate revenue and profit growth through effective sales leadership, marketing initiatives, pricing strategies, customer portfolio management, and new business development.
• Identify, evaluate, and develop opportunities for market expansion, new customer acquisition, product growth, and business diversification across Malaysia, Southeast Asia, and selected international markets.
• Cultivate and maintain strong relationships with key customers, OEMs, Tier 1 suppliers, airlines, aviation operators, distributors, strategic partners, and other critical stakeholders.
• Lead complex commercial negotiations, including contract discussions, pricing agreements, partnership arrangements, commercial terms, and long-term business engagements.
• Establish and manage a healthy sales and business development pipeline, ensuring the successful conversion of opportunities into sustainable and profitable revenue streams.
• Collaborate with Operations, Finance, Procurement, Engineering, Supply Chain, and other functional teams to ensure commercial commitments are aligned with operational capacity, cost structures, resource availability, and delivery requirements.
• Monitor market dynamics, customer trends, competitive activity, and industry developments to identify commercial risks, growth opportunities, and potential areas for expansion or diversification.
• Define, track, and review commercial performance metrics, including revenue growth, profit margins, sales conversion rates, customer retention, pipeline strength, marketing effectiveness, and market development initiatives, while providing regular updates to senior leadership and the Board.
• Support strategic initiatives such as mergers and acquisitions, joint ventures, investments, and new business ventures by assessing commercial viability, market attractiveness, business risks, and value creation potential.
• Enhance the Group’s commercial governance, capabilities, and performance standards by implementing effective processes, policies, and best practices while fostering a customer-centric, commercially disciplined, and growth-focused culture.