Responsibilities

Own and drive the end-to-end Product + Growth strategy, balancing product marketing and gamified user experience.
Develop and execute data-driven go-to-market (GTM) strategies to acquire, activate, and retain users.
Design and continuously optimize gamified user journeys, ensuring strong engagement, retention, and conversion across all touchpoints.
Analyze user behavior, campaign performance, and product metrics to inform experimentation and optimization decisions.
Collaborate cross-functionally with engineering, design, marketing, and operations to ensure seamless product execution.
Lead and mentor team members, building a high-performing team with strong ownership and delivery capabilities.
Drive initiatives that directly impact growth performance, user engagement, and revenue (GP).

Requirements

Minimum 4-6 years of experience in Product Management, Growth, or Product Marketing, ideally in a hybrid role.
Proven experience in campaign strategy + product/UX optimization (strong balance of both).
Strong analytical skills with the ability to interpret product, campaign, and user data to drive decisions.
Experience working in fast-paced, cross-functional environments.
Experience in digital entertainment, gaming, or gamified platforms.
Familiarity with product analytics tools, CRM systems, or campaign management platforms.
Strong understanding of customer lifecycle management, including acquisition, engagement, and retention strategies.