Job Description

Job Title: Omnichannel Manager
Location: Malaysia
Industry: FMCG
Function: Sales
Reporting to: Head of Sales & Omnichannel

Overview:
A leading multinational FMCG company is seeking an Omnichannel Manager to drive seamless integration between physical retail, e-commerce, and digital platforms. As consumer behavior evolves, this role ensures consistent, convenient, and engaging experiences across all touchpoints in the customer's journey.

Key Responsibilities:

Omnichannel Strategy & Execution

• Develop and implement a robust omnichannel strategy that connects online and offline brand experiences.

• Drive Online-to-Offline (O2O) initiatives like Click-and-Collect, Loyalty Programs, etc.

• Utilize shopper insights to create business strategies that address emerging consumer needs.

• Identify and resolve friction points in the customer journey.

• Collaborate with sales and marketing teams to roll out omnichannel trade terms and campaigns.

• Support training and coaching for sales partners and retail stakeholders on omnichannel engagement.

Customer Journey & Digital Alignment

• Map and improve the pet owner's end-to-end journey across all sales and engagement channels.

• Work with CRM and Digital Marketing functions to deliver personalized, data-driven experiences.

• Ensure digital campaigns are integrated with retail activations and maintain brand consistency.

Channel Integration & Stakeholder Collaboration

• Bridge gaps between physical stores, e-commerce, and digital engagement tools.

• Standardize pricing, promotions, and service levels across all platforms.

• Coordinate closely with internal cross-functional teams and external partners (e.g., agencies, platforms, tech vendors) for successful project execution.

Performance & Innovation

• Define and track KPIs around customer retention, omnichannel conversion, and overall business impact.

• Provide performance reporting and continuously seek improvement opportunities.

• Stay abreast of evolving trends and technologies in omnichannel commerce.

Qualifications & Skills:

• Bachelor’s Degree in Business, Marketing, or related discipline.

• 3+ years experience in trade marketing, shopper marketing, or digital/omnichannel roles.

• Strong understanding of retail and eCommerce landscapes.

• Skilled in data analysis and digital integration strategies.

• Excellent project management and stakeholder engagement capabilities.

• Prior experience in consumer-packaged goods (CPG) is a plus.

• Passion for pets or pet nutrition is an advantage.

• Willing to travel and possess a valid driver’s license.

Core Competencies:

• Customer Focus

• Business Acumen

• Planning & Priority Setting

• Results Orientation

• Omnichannel Strategy Execution

• Analytical & Financial Acumen

We thank you for applying with us in advance but only short-listed candidates will be notified. For candidates who applied to this job is deemed to have consented to the collection, use and disclosure of personal data by our organization for a purpose of this or any job application with Bell Ward.

Company Registration No.: 1080098-P (JTK License No: JTKSM 427)