Job title: Omnichannel Manager PSRO
Job type: Permanent
Emp type: Full-time
Industry: FMCG / Consumer Products
Location: Damansara
Job published: 19-05-2025
Job ID: 37960

Job Description

Job Title: Omnichannel Manager
Location: Malaysia
Industry: FMCG
Function: Sales
Reporting to: Head of Sales & Omnichannel

Overview:
A leading multinational FMCG company is seeking an Omnichannel Manager to drive seamless integration between physical retail, e-commerce, and digital platforms. As consumer behavior evolves, this role ensures consistent, convenient, and engaging experiences across all touchpoints in the customer's journey.

Key Responsibilities:

Omnichannel Strategy & Execution

  • Develop and implement a robust omnichannel strategy that connects online and offline brand experiences.

  • Drive Online-to-Offline (O2O) initiatives like Click-and-Collect, Loyalty Programs, etc.

  • Utilize shopper insights to create business strategies that address emerging consumer needs.

  • Identify and resolve friction points in the customer journey.

  • Collaborate with sales and marketing teams to roll out omnichannel trade terms and campaigns.

  • Support training and coaching for sales partners and retail stakeholders on omnichannel engagement.

Customer Journey & Digital Alignment

  • Map and improve the pet owner's end-to-end journey across all sales and engagement channels.

  • Work with CRM and Digital Marketing functions to deliver personalized, data-driven experiences.

  • Ensure digital campaigns are integrated with retail activations and maintain brand consistency.

Channel Integration & Stakeholder Collaboration

  • Bridge gaps between physical stores, e-commerce, and digital engagement tools.

  • Standardize pricing, promotions, and service levels across all platforms.

  • Coordinate closely with internal cross-functional teams and external partners (e.g., agencies, platforms, tech vendors) for successful project execution.

Performance & Innovation

  • Define and track KPIs around customer retention, omnichannel conversion, and overall business impact.

  • Provide performance reporting and continuously seek improvement opportunities.

  • Stay abreast of evolving trends and technologies in omnichannel commerce.

Qualifications & Skills:

  • Bachelor’s Degree in Business, Marketing, or related discipline.

  • 3+ years experience in trade marketing, shopper marketing, or digital/omnichannel roles.

  • Strong understanding of retail and eCommerce landscapes.

  • Skilled in data analysis and digital integration strategies.

  • Excellent project management and stakeholder engagement capabilities.

  • Prior experience in consumer-packaged goods (CPG) is a plus.

  • Passion for pets or pet nutrition is an advantage.

  • Willing to travel and possess a valid driver’s license.

Core Competencies:

  • Customer Focus

  • Business Acumen

  • Planning & Priority Setting

  • Results Orientation

  • Omnichannel Strategy Execution

  • Analytical & Financial Acumen

We thank you for applying with us in advance but only short-listed candidates will be notified. For candidates who applied to this job is deemed to have consented to the collection, use and disclosure of personal data by our organization for a purpose of this or any job application with Bell Ward.

Company Registration No.: 1080098-P (JTK License No: JTKSM 427)