Job Description

Job Summary

The Brand Manager will be responsible for developing and executing brand strategies that strengthen the company’s market presence. The role requires a strategic, data-driven, and creative thinker who can manage campaigns, collaborate with internal teams and external partners, and ensure consistent brand messaging across all channels.

Key Responsibilities

• Develop and implement brand strategies to enhance market positioning and customer engagement.
• Plan and execute marketing campaigns across digital, social media, retail, and offline channels.
• Oversee content creation, ensuring brand tone, messaging, and visual identity are consistent.
• Monitor market trends, customer insights, and competitor activities to inform brand strategy.
• Collaborate with cross-functional teams including sales, product, and operations to ensure brand alignment.
• Manage relationships with external agencies, vendors, and partners to support brand initiatives.
• Track and analyze campaign performance, preparing reports and recommendations for continuous improvement.
• Ensure all brand communications adhere to company guidelines and maintain a high standard of quality.

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3–5 years of experience in brand management, marketing, or related roles, preferably in retail, lifestyle, or FMCG.
• Strong understanding of brand strategy, marketing campaigns, and consumer behavior.
• Proven experience in digital marketing, social media management, and content creation.
• Excellent project management skills with the ability to multitask and meet deadlines.
• Strong analytical skills with the ability to interpret data to make informed decisions.
• Exceptional communication and interpersonal skills, with the ability to work collaboratively.
• Creative, proactive, and highly organized with a keen eye for detail.

For more information or confidential consultation, please do not hesitate to contact Pui Yee at puiyee.chow@bell-ward.com.

We thank you for applying with us in advance but only short-listed candidates will be notified.

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Company Registration No.: 1080098-P (JTK License No: JTKSM 427)