Job title: Brand Manager
Job type: Permanent
Emp type: Full-time
Industry: FMCG / Consumer Products
Functional Expertise: Human Resources
Location: Selangor
Job published: 26-12-2025
Job ID: 40261

Job Description

Job Summary

The Brand Manager will be responsible for developing and executing brand strategies that strengthen the company’s market presence. The role requires a strategic, data-driven, and creative thinker who can manage campaigns, collaborate with internal teams and external partners, and ensure consistent brand messaging across all channels.

 

Key Responsibilities

  • Develop and implement brand strategies to enhance market positioning and customer engagement.
  • Plan and execute marketing campaigns across digital, social media, retail, and offline channels.
  • Oversee content creation, ensuring brand tone, messaging, and visual identity are consistent.
  • Monitor market trends, customer insights, and competitor activities to inform brand strategy.
  • Collaborate with cross-functional teams including sales, product, and operations to ensure brand alignment.
  • Manage relationships with external agencies, vendors, and partners to support brand initiatives.
  • Track and analyze campaign performance, preparing reports and recommendations for continuous improvement.
  • Ensure all brand communications adhere to company guidelines and maintain a high standard of quality.

 

Job Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Minimum 3–5 years of experience in brand management, marketing, or related roles, preferably in retail, lifestyle, or FMCG.
  • Strong understanding of brand strategy, marketing campaigns, and consumer behavior.
  • Proven experience in digital marketing, social media management, and content creation.
  • Excellent project management skills with the ability to multitask and meet deadlines.
  • Strong analytical skills with the ability to interpret data to make informed decisions.
  • Exceptional communication and interpersonal skills, with the ability to work collaboratively.
  • Creative, proactive, and highly organized with a keen eye for detail.

 

 

For more information or confidential consultation, please do not hesitate to contact Pui Yee at puiyee.chow@bell-ward.com.

 

We thank you for applying with us in advance but only short-listed candidates will be notified.

 

For candidates who applied to this job is deemed to have consented to the collection, use and disclosure of personal data by our organization for a purpose of this or any job application with Bell Ward.

 

Company Registration No.: 1080098-P (JTK License No: JTKSM 427)