Job title: Digital Commerce Product Manager
Job type: Permanent
Emp type: Full-time
Industry: F&B
Functional Expertise: Executive Management Marketing
Job published: 12-10-2026
Job ID: 44042

Job Description

About the Role

We are looking for a commercially driven Digital Commerce Product Manager to lead digital product strategy and customer experience across mobile apps, websites and self-service kiosks. This role focuses on driving digital sales, customer engagement and loyalty through product innovation, data-driven decisions and seamless omnichannel experiences.

Key Responsibilities

  • Own the digital product roadmap and drive continuous improvements across mobile apps, websites and self-service kiosks.

  • Optimise UI/UX, customer journeys and checkout processes to improve usability, conversion rates and customer satisfaction.

  • Drive digital sales growth, customer acquisition, engagement, retention and loyalty in collaboration with Marketing and CRM teams.

  • Manage end-to-end product delivery, including requirements gathering, backlog prioritisation, sprint planning, user acceptance testing (UAT) and product launches.

  • Analyse customer behaviour, digital performance and commercial data to identify growth opportunities and improve product performance.

  • Leverage customer data, personalisation and A/B testing to enhance customer experiences and business outcomes.

  • Collaborate with Technology teams and external vendors to ensure reliable platform performance, timely delivery and continuous improvement.

  • Identify opportunities to apply AI, automation and emerging technologies to enhance digital experiences and operational efficiency.

Key Requirements

  • Bachelor’s degree in Business, Marketing, Engineering, Information Technology, Computer Science or a related field. An MBA or Scrum certification is an advantage.

  • 7–10 years of experience in Digital Product Management, E-commerce or Digital Transformation.

  • Proven experience managing customer-facing digital products, particularly mobile apps and websites, ideally within retail, e-commerce, FMCG or telecommunications.

  • Strong understanding of digital commerce, customer experience, loyalty programmes and commercial growth.

  • Hands-on experience with Agile product delivery, backlog management, user stories, sprint planning, UAT and release management.

  • Strong analytical skills and experience with digital analytics tools such as Google Analytics 4, Google Analytics 360, Firebase, Branch or Power BI.

  • Familiarity with CRM platforms, customer data solutions, digital integrations and product management tools such as Jira and Confluence.

  • Strong commercial acumen, stakeholder management and cross-functional collaboration skills.

  • Knowledge of AI-enabled tools, automation and digital innovation is an advantage.