Job title: CRM Manager
Job type: Permanent
Emp type: Full-time
Industry: F&B
Job published: 27-10-2026
Job ID: 44147

Job Description

The CRM Manager is responsible for growing the customer base and increasing customer lifetime value through CRM, loyalty and lifecycle marketing initiatives. This is a commercially driven, data-focused role that leverages customer insights, personalisation and engagement strategies to drive retention, loyalty and sustainable revenue growth.

Key Responsibilities

  • Lead the strategy and development of loyalty programmes, including rewards, tiering, gamification and member engagement.
  • Develop customer segmentation and lifecycle strategies to improve acquisition, retention, reactivation and customer value.
  • Own CRM and lifecycle marketing initiatives, including automated and personalised customer journeys.
  • Plan and oversee loyalty campaigns, offers and engagement programmes aligned with business objectives.
  • Collaborate with Data, Digital and Technology teams to optimise customer data, platform capabilities and integrations.
  • Monitor commercial performance, analyse customer behaviour and identify opportunities to improve revenue, retention and ROI.

What We're Looking For

  • 6-8 years of experience in CRM, loyalty, lifecycle marketing, customer growth, digital commerce or related fields.
  • Proven experience managing customer growth, CRM or loyalty programmes from strategy through execution.
  • Strong understanding of customer segmentation, personalisation, lifecycle management and loyalty programme design.
  • Experience with CRM, CDP, marketing automation or loyalty platforms.
  • Strong analytical, stakeholder management and commercial acumen.